Sports Medicine Australia partners with Physitrack

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18 September 2014

Physitrack is pleased to announce a corporate endorsement by Sports Medicine Australia (SMA) as of 18 September 2014. The partnership will see Physitrack named as the official home exercise technology partner of SMA.

SMA is the peak national body for sports medicine and sports science in Australia, and is widely acknowledged overseas as the world’s leading multi-disciplinary sports medicine body.

Nello Marino, CEO, Sports Medicine Australia said, “We are very pleased to announce our endorsement of Physitrack. There is no other product out there - that we have found – that seamlessly fits into our busy, technology driven lives; delivering a seamless two-way communication channel, focused on patient motivation and adherence, with programs tailored to patients’ individual needs.”

Nathan Skwortsow, co-founder and CTO of Physitrack says of the partnership, “The alliance is a great opportunity for both Physitrack and Sports Medicine Australia’s members.“

Bringing rehabilitation into the 21st century is long overdue and it’s great to see Australian healthcare providers and industry embracing the advantages of new technologies.”

Physitrack is the latest innovation in home exercise programming, designed to help patients following a home exercise rehabilitation program.

Accessed via a computer, tablet or smartphone, Physitrack features a video library of over 600 expert-created exercise videos in high-definition with clearly narrated instructions.

The platform also allows healthcare professionals to upload their own videos, which can be used to build and prescribe specific and tailored home exercise programs.

Programs such as this can improve patient adherence, which in turn leads to better clinical outcomes (1,2).As part of the endorsement, Australian Olympian, former world record holder, and Physitrack Commercial Director Sophie Edington, will be speaking at SMA’s National Conference, BE ACTIVE 2014, on her career as a professional athlete and the challenges she experienced with injury rehabilitation.

BE ACTIVE 2014 will be held in Canberra from October 15-18 and will incorporate the Australian Conference of Science and Medicine in Sport (ACSMS), the National Physical Activity Conference (NPAC), and the National Sports Injury Prevention Conference (NSIPC).

As part of the benefit of the new partnership Physitrack is offering SMA members and SMA accredited Sports Trainers a 12 month subscription at the discounted price of $99 (regular annual subscription fee is $299).

Go to www.physitrack.com/sma to find out more about Physitrack and the offer available.

References

1. Sluijs EM et al. Phys Ther. 1993 Nov; 73(11):771-82; discussion 783-6. 2. Reo JA et al. Physical Therapy 2004; 84:622-33 and J Orthop Surg Res.2010 Mar 22:5:20.